Boost Your SEO with Video Marketing: Tips for Higher Rankings and Click-Through Rates

In a world where everyone’s competing for attention, getting your videos seen is like finding treasure. But don’t worry; we’ve got your map to success right here.  Imagine your videos at the top of search results, attracting viewers like a magnet. This article will give eight tips and tricks for using video marketing to supercharge […]

Digital Advertising Social Media Advertising Social Media Marketing

Maximizing Your Marketing Efforts: A Comprehensive Guide to Social Advertising in Kenya

From setting goals, creating compelling content, and utilizing targeting options, this guide covers all the essentials for successful social advertising. Transform your marketing game and achieve success with social media advertising.

Social Media Marketing

5 Tips to Supercharge Your Social Media for Business in 2023

Social media initially started as a way to connect with friends. Over time, we have incorporated it in various facets of our lives, and that has brought about a world of new opportunities that weren’t as readily available before. While most people have a personal profile, few actually understand the tremendous effect social media can […]

Digital Advertising

Running Facebook Ads in 2023: 9 Crucial Tips for Kenyan Businesses

Getting started with digital advertising? Here is everything you need to know to run high-converting Facebook ads in Kenya.

Conversion Rate Optimization Digital Strategy Marketing Tips

5 Vanity Metrics You Should Pay Less Attention & What to Track Instead

In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.

Content Marketing Digital Strategy Marketing Tips SEO Social Media Marketing

9 Powerful Strategies to Increase Your Web Presence

Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning, keep testing, and you’ll dominate your industry.

Content Marketing Digital Strategy Marketing Tips

5 Actionable Content Marketing Insights for Professional Firms & Consultants to Grow Traffic and Increase Brand Awareness

As I was doing some research into the digital services tax introduced in Kenya, I stumbled upon a realization: a distressing lack of up-to-date content on the issue. See, I naturally started my search on YouTube, then Google, but the information was scanty and most of it outdated or irrelevant to Kenya. I did eventually […]