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The Comprehensive Digital Marketing Checklist – Everything You Should Do Set Up Your Kenyan Brand for Online Success

A comprehensive digital marketing checklist for setting up your brand for online success in Kenya. From setting up your web presence to securing clients online, this guide covers it all.

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Digital Strategy Social Media Marketing

7 Ways to Conquer TikTok as a Brand | Guide to TikTok Business Success

TikTok Business provides brands with multiple powerful ways of growing brand awareness, reaching new markets, and driving revenue growth.

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Conversion Rate Optimization Digital Strategy

17 Ways to Increase e-Commerce Conversions by Leveraging Social Proof

Buying something is a journey, not a solitary event. Sales techniques that pressure the consumer to decide right away frequently result in an “I’ll think about it” or an order cancellation. A client is more likely to share their decision with others when they are confident in it, which is a form of social proof. […]

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Content Marketing Digital Strategy

Digital Marketing Glossary | 50+ Terms and Jargon Explained

Marketers are notorious for using jargon and other digital marketing terms. Here’s a comprehensive glossary to get you up to speed, one 3-letter acronym at a time.

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Content Marketing Digital Strategy Marketing Tips Social Media Marketing Social Media Marketing

Social Media Marketing in Kenya | 8 Tips to Improve your Results

Social Media has become one of the more successful digital marketing platforms in recent years. Here are tips to improve your social media marketing in Kenya.

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Digital Strategy SEO Website Design and Development

How to do Search Engine Optimization (SEO) Properly in Nairobi, Kenya

The importance of SEO and how businesses can adequately boost their traffic and create visibility online in Nairobi, Kenya.

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Digital Strategy Industry News Social Media Marketing

8 Tips to Help You Hire the Perfect Social Media and Digital Marketing Manager

The secret to hiring an incredible social media or digital marketing manager is to have a keen understanding of the problem that you aim to solve. This guide will show you what to look for during this process.

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Conversion Rate Optimization Digital Strategy Marketing Tips

5 Vanity Metrics You Should Pay Less Attention & What to Track Instead

In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.

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Conversion Rate Optimization Digital Strategy Marketing Tips

10 Digital Marketing KPIs You Should Be Tracking for Better Performance

Have you any idea what makes your company’s marketing efforts a success? Clues why your company is not performing?  Why is your company doing well? Why is it not doing well? Well, if you are not monitoring your marketing efforts, there is no way you will know if they are working or not, and that […]

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Content Marketing Digital Strategy Marketing Tips SEO Social Media Marketing

9 Powerful Strategies to Increase Your Web Presence

Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning, keep testing, and you’ll dominate your industry.