In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.
![](https://kooni.co.ke/wp-content/uploads/2021/07/vanity-metrics.png)
In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.