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5 Vanity Metrics You Should Pay Less Attention & What to Track Instead

Post author By Felix Karanja
Post date July 6, 2021

In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.

Tags banner ads, click-through rate, conversion rate optimization, conversion rates, ctr, digital advertising, email open rates Kenya, facebook ads, google ads, increase click-through rate, increase ctr, increase email open rate, increase social media followers, increase web traffic, increased conversion rate, organic reach, social media ads, total web traffic