Alice: “Would you tell me, please, which way I ought to go from here?”
The Cheshire Cat: “That depends a good deal on where you want to get to.”
Alice: “I don’t much care where.”
The Cheshire Cat: “Then it doesn’t much matter which way you go.”
Alice in Wonderland
We build brands that are relevant TODAY. But, what does that mean strategically?
How we do it: Digital Marketing Strategy in Kenya
Before we even start discussing execution, we have to understand the client’s goals. We take into account their business environment, and assess how they have been conducting their marketing activities prior to involving us.
We start by analyzing what people give their attention to. By understanding how and where particular people consume content, we are able to give runway for creative work that is impactful and relevant. The end consumer’s attention is what determines how we execute.
All our services involve strategic planning in one way or the other – because it is critical that we are on the same page with the client, and are able to execute our role in the manner that is most meaningful to them.
One of the key activities we undertake during this process is a brand audit. During this affair, we assess the brand’s website, social media pages, blogs, customer sentiment, and competitive environment.
Admittedly, not every client is a good fit for us – or us for them, for that matter – which is why we take painstaking efforts to unearth all the details that can influence our ability to effectively execute for you.
What can you expect, and what does digital strategy success look like?
After our assessment, we take our audit findings and use all the data available to us while factoring the client’s capabilities to create a customized plan made to help them attain their goals.
We share the audit report with you, furnished with fixes that you should implement for quick wins in the short term.
Beyond the audit, we also create a longer-term plan for your business that is geared to your goals. Here we provide a detailed action plan that explains on the various marketing activities you should undertake in order to get where you want. In general, this action plan revolves around content in written, audio, and video forms, implementing the right copy to increase conversions, increasing marketing channels, and whatever else we think your business may need. These recommendations are specific to the goals and needs of each company/brand.
From there, our learnings are executed in a multi-pronged approach that involves Strategy, Creative, and Media. Since we understand our audience, we are able to produce media and creative that is created with this consumer in mind, and the brand opportunity that we present.
- Campaign strategy
- Brand strategy
- Marketing strategy
- Digital strategy
- Content strategy
- Social strategy
Execution involves generating dozens of ideas and testing them to discover what it all means. Over time we are able to learn and understand what works, with whom, in the context of each platform. This iterative process allows us to multiply positive outcomes faster, more frequently, and to greater effect.
All this activity is for naught if we don’t put it in the right CONTEXT. We’re constantly thinking about how to make brands culturally relevant in TODAY’s world, in whatever format that is most popular/appropriate. Whether that’s memes or viral challenges, we’re always looking for a natural way in. We identify the most authentic connection between your brand and what captures people’s attention.