Your online community is key for brand awareness, revenue generation and customer support. We craft your story and tell it to the world in a way that invites your fans to both buy from you and tell their friends about you. Moreover, we are able to integrate various aspects of your online presence into your sales funnel.
The primary way we engage with your community is through social media. We are conversant with all major social platforms: Facebook, LinkedIn, YouTube, Instagram, Snapchat, and TikTok, as well other other non-mainstream yet crucial platforms such as Google My Business, Yelp!, and TripAdvisor.
Our fantastic copywriting department does business storytelling in a manner that attracts, educates, delights and engages your audience.
Running your social media goes beyond simply publishing posts. We are your PR agent, your representative to the world. We make a part of your customer support; building community, answering enquiries, monitoring feeds, addressing issues, and fielding complaints. But your biggest wins come when we develop your content and channel strategy, stay on top of trends, and educate your community/stakeholders – this is where we thrive.
How do we do it?
Crucially, we begin by creating a strategy for your social media pages. Each platform is different, and we craft your content in such a way that it advances your agenda, while at the same time respecting the platform’s ecosystem.
Next, we create a content calendar for your social media posts. It is guided by the strategy, and at this stage we plan out the photos, videos, memes, and blog posts that will go up on your pages at least one month in advance.
What can you expect, and what does success look like?
At the bare minimum, you should expect us to publish one post per social media page under management every weekday. We’ll run your pages, respond to all comments, DMs, promptly, and escalate any issues raised to your management team.
Ultimately, your brand should reach at least 20,000 targeted potential customers monthly – because we’ll be spending 20% of our retainer on promoting your most popular posts and other content that will help achieve your goals.
You will receive monthly reports on the status of your social media pages that detail growth, average sentiment (comments and messages), number of posts, and month-on-month trend analyses.