Kooni Connect | Digital Marketing Consultants Nairobi, Kenya
Consider these stats:
1. According to a study by BrightEdge, organic search is responsible for 53% of website traffic, making it the largest source of traffic for most websites.
2. HubSpot reports that businesses that blog generate 55% more website visitors and 97% more inbound links than those that don’t.
3. In a survey by Moz, 97% of consumers searched online for local businesses in 2021, and 54% of consumers said they visited a local business after finding it through a search engine.
Social media initially started as a way to connect with friends. Over time, we have incorporated it in various facets of our lives, and that has brought about a world of new opportunities that weren’t as readily available before. While most people have a personal profile, few actually understand the tremendous effect social media can […]
Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning, keep testing, and you’ll dominate your industry.
As I was doing some research into the digital services tax introduced in Kenya, I stumbled upon a realization: a distressing lack of up-to-date content on the issue. See, I naturally started my search on YouTube, then Google, but the information was scanty and most of it outdated or irrelevant to Kenya. I did eventually […]