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Digital Advertising Social Media Advertising Social Media Marketing

Maximizing Your Marketing Efforts: A Comprehensive Guide to Social Advertising in Kenya

From setting goals, creating compelling content, and utilizing targeting options, this guide covers all the essentials for successful social advertising. Transform your marketing game and achieve success with social media advertising.

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Social Media Marketing

5 Tips to Supercharge Your Social Media for Business in 2023

Social media initially started as a way to connect with friends. Over time, we have incorporated it in various facets of our lives, and that has brought about a world of new opportunities that weren’t as readily available before. While most people have a personal profile, few actually understand the tremendous effect social media can […]

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Content Marketing Digital Strategy Marketing Tips SEO Social Media Marketing

9 Powerful Strategies to Increase Your Web Presence

Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning, keep testing, and you’ll dominate your industry.

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Email Marketing Social Media Marketing

How To Not Do Social Media Marketing

If you’ve been on LinkedIn long enough, you’ve received plenty of solicitous messages from new and potential connections. They usually look something like this: “Hello, we at XY Company offer the following services…”, “Hello, I recently graduated and am seeking a job at your company…”, and more recently, “Hello, promote me by subscribing to my […]

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Digital Advertising Facebook Ads

4 Costly Facebook Advertising Mistakes You Might be Making

Most Facebook advertising failures stem from a failure to understand how the system actually works.

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Social Media Marketing

6 Free Social Media Marketing Tips for the Hospitality Industry

It all starts from the website. Visitors of a hotel’s website are mostly looking to do three things: make a booking, find your address, or call the hotel. Ensure that these details are prominently displayed on the Homepage and all your social media profiles.

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Industry News Social Media Marketing

Instagram’s ‘Like Ban’ Has Some Considerable Marketing Ramifications

Over the last few weeks, residents of Canada, Australia, New Zealand, and several other countries have been using a different kind of Instagram: one where the number of likes and views on their friend’s Instagram posts are hidden. This change — now being referred to as the ‘like ban’ is a move by the Facebook-owned […]

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Social Media Marketing

The 7 Cardinal Sins of Social Media Marketing

Beware of these mistakes while going about your social media marketing activities. Tread carefully, and remember that the internet never forgets.

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Social Media Marketing

Social Media Marketing – Is It Worth It?

Over the last few months we have spoken dozens of business managers about the advantages of social media marketing. Being users of social platforms, they are able to appreciate the impact that a well-thought-out campaign can bring, but a lot of them are hesitant to adopt such a structure in their organizations. After a while […]