Search Engine Optimization (SEO)

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If a tree falls and no one hears it, did it really happen?

SEO is crucial for your website. You could have the best website in the world, but the investment doesn’t do much for you if no one is seeing it.

Your website should meet its visitors’ needs: help them reach you, communicate your company’s value proposition, and at the same time drive conversions.

Our SEO service ensures that your brand gets easily found on Google, YouTube, Bing, and other search engines. We work tirelessly to ensure that when people search for your offerings, your brand is the first result they see.

We ensure that your website is:

  • easy to find on Google and other search engines through good SEO practices
  • optimized for marketing/sales purposes
  • easy to use
  • consistent with your brand

How we do it

The most important factors for ranking on Google are quality, relevance, and user experience.

Our team of SEOs ensure that the content on your website adheres to these baselines, and more.

SEO has two main pillars: technical on-page SEO, and off-page SEO.

On-page SEO refers to what you can do on the pages of a website as well as its structure. Here we focus on things such as keywords, (the queries that people use when searching for your business and its offerings), sitemaps, permalink (URL) structure, page load times, implementing structured data, and more.

Keywords are a huge part of SEO success as that’s how you get found, but you can only have so many keywords on a page.

Besides the services/product pages, the easiest way to keywords to your website is adding content to the blog section.

Blogs help showcase the depth of your knowledge and authority within your space. By writing authoritative content, you can also add multiple keywords to your website without compromising the quality and user experience. Blogs help grow your brand, and if you combine them with lead magnets, you can actually generate strong leads for your salespeople to contact.

Our copywriting team is able to develop high quality blog content that is insightful, on-brand, and caters to the most frequent concerns of your customer base. Quality content not only provides value to your readers, but also increases the chances of you getting backlinks as other bloggers and SEO specialists link to it on their own websites in order to provide context to their content.

Off-page SEO refers to SEO activities that happen outside your website’s domain. The factors that drive off-page SEO include:

  1. The number of domains linking to your site
  2. The authority of those linking domains
  3. The type of linking domains (.gov, .edu, and .org domains typically have higher authority than their .com counterparts), and more.

Google uses these signals to calculate your authority and determine how you rank compared to your competition.

We install Analytics tools on your website that enable us to monitor core statistics on your website’s activity such as number of visits, page interactions, referring domains, and more. This enables us to track your website’s rankings on Google for specific search terms, and monitor the clicks on your website’s links and how long users spend on your website.

Besides performing the integrations and technical activities, we also develop a strategy for you to gain more backlinks (sites linking back to you).

What can you expect, and what does success look like?

The truth of the matter is that SEO takes quite a bit of time for results to become apparent. You need to do quite a bit of work initially – especially if your website is new – as well as ensure that the content adheres to best practices.

Here’s how you know that your SEO efforts are bearing fruit:

Over the course of a few months (at least 2, maybe less depending on factors like competition), you notice that your web traffic is steadily growing.

Google Search Console will indicate your website climbing up the search rankings. You’ll also notice increased traffic from search queries that are related to the focus keywords of your blog articles.

The biggest tell is that you’ll notice significant growth and changes in your web traffic. While most of your website’s pageviews might originally go to the homepage, you’ll notice quite a bit going to the pages in your blog section. Over time, you’ll see a general increase in traffic, while the proportion that is dedicated to your homepage grows smaller.

If you are consistent and stay at it for long enough, other outlets start noticing your content and linking to it.

Within a few years, you’ll be the go-to person and thought leader in your industry. This is our goal for you.

Talk to a Digital Marketing Consultant

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