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Social Media Marketing

The True Cost of Social Media & Digital Marketing in 2023

Pricing for social media marketing services is a balancing act since the relationship needs to be mutually beneficial: the client receives value for their money, and the agency remains profitable thus staying in business.

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Conversion Rate Optimization Digital Strategy Marketing Tips

5 Vanity Metrics You Should Pay Less Attention & What to Track Instead

In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.

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Content Marketing Digital Strategy Marketing Tips SEO Social Media Marketing

9 Powerful Strategies to Increase Your Web Presence

Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning, keep testing, and you’ll dominate your industry.