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Content Marketing Digital Advertising Digital Strategy Email Marketing Facebook Ads Marketing Tips SEO Social Media Marketing Website Design and Development

The Comprehensive Digital Marketing Checklist – Everything You Should Do Set Up Your Kenyan Brand for Online Success

A comprehensive digital marketing checklist for setting up your brand for online success in Kenya. From setting up your web presence to securing clients online, this guide covers it all.

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SEO

8 Top SEO Trends in Kenya to Dominate Search in 2023: Expert Insights

Consider these stats:
1. According to a study by BrightEdge, organic search is responsible for 53% of website traffic, making it the largest source of traffic for most websites.
2. HubSpot reports that businesses that blog generate 55% more website visitors and 97% more inbound links than those that don’t.
3. In a survey by Moz, 97% of consumers searched online for local businesses in 2021, and 54% of consumers said they visited a local business after finding it through a search engine.

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eCommerce

Top 7 Ecommerce Platforms for Kenyan SMEs in 2023

are some powerful and affordable platforms preferred by businesses that are running eCommerce stores in Kenya

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Content Marketing Social Media Marketing Social Media Marketing

9 Tips to Skyrocket your TikTok Organic Growth in 2023

TikTok organic growth is not as complicated as it may seem. Learn pro-tips on how to organically grow your TikTok and gain thousands of real followers.

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eCommerce Marketing Tips Social Media Marketing Website Design and Development

9 Crucial Steps to Set Up Your Kenyan Business for eCommerce Success In 2023

Launching a Kenyan eCommerce business may seem daunting at first – which is why we created this guide to help you focus on the most important things to get your eCommerce shop up and running.

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Social Media Marketing

The True Cost of Social Media & Digital Marketing in 2023

Pricing for social media marketing services is a balancing act since the relationship needs to be mutually beneficial: the client receives value for their money, and the agency remains profitable thus staying in business.

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Digital Strategy Social Media Marketing

7 Ways to Conquer TikTok as a Brand | Guide to TikTok Business Success

TikTok Business provides brands with multiple powerful ways of growing brand awareness, reaching new markets, and driving revenue growth.

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Marketing Tips SEO

10 Powerful SEO Tactics to Increase Your Website’s Click-through Rate

A website’s SERP Click-Through Rate (CTR) is good indicator of how relevant it is to users’ search queries. Google analyzes this feedback and factors it into your website’s SEO performance in Search Results

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Conversion Rate Optimization Digital Strategy

17 Ways to Increase e-Commerce Conversions by Leveraging Social Proof

Buying something is a journey, not a solitary event. Sales techniques that pressure the consumer to decide right away frequently result in an “I’ll think about it” or an order cancellation. A client is more likely to share their decision with others when they are confident in it, which is a form of social proof. […]

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Content Marketing Digital Strategy

Digital Marketing Glossary | 50+ Terms and Jargon Explained

Marketers are notorious for using jargon and other digital marketing terms. Here’s a comprehensive glossary to get you up to speed, one 3-letter acronym at a time.