Categories
SEO

8 Top SEO Trends in Kenya to Dominate Search in 2023: Expert Insights

Consider these stats:
1. According to a study by BrightEdge, organic search is responsible for 53% of website traffic, making it the largest source of traffic for most websites.
2. HubSpot reports that businesses that blog generate 55% more website visitors and 97% more inbound links than those that don’t.
3. In a survey by Moz, 97% of consumers searched online for local businesses in 2021, and 54% of consumers said they visited a local business after finding it through a search engine.

Categories
eCommerce

Top 7 Ecommerce Platforms for Kenyan SMEs in 2023

are some powerful and affordable platforms preferred by businesses that are running eCommerce stores in Kenya

Categories
Content Marketing Social Media Marketing Social Media Marketing

9 Tips to Skyrocket your TikTok Organic Growth in 2023

TikTok organic growth is not as complicated as it may seem. Learn pro-tips on how to organically grow your TikTok and gain thousands of real followers.

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eCommerce Marketing Tips Social Media Marketing Website Design and Development

9 Crucial Steps to Set Up Your Kenyan Business for eCommerce Success In 2023

Launching a Kenyan eCommerce business may seem daunting at first – which is why we created this guide to help you focus on the most important things to get your eCommerce shop up and running.

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Social Media Marketing

The True Cost of Social Media & Digital Marketing in 2023

Pricing for social media marketing services is a balancing act since the relationship needs to be mutually beneficial: the client receives value for their money, and the agency remains profitable thus staying in business.

Categories
Digital Strategy Social Media Marketing

7 Ways to Conquer TikTok as a Brand | Guide to TikTok Business Success

TikTok Business provides brands with multiple powerful ways of growing brand awareness, reaching new markets, and driving revenue growth.

Categories
Marketing Tips SEO

10 Powerful SEO Tactics to Increase Your Website’s Click-through Rate

A website’s SERP Click-Through Rate (CTR) is good indicator of how relevant it is to users’ search queries. Google analyzes this feedback and factors it into your website’s SEO performance in Search Results

Categories
Conversion Rate Optimization Digital Strategy

17 Ways to Increase e-Commerce Conversions by Leveraging Social Proof

Buying something is a journey, not a solitary event. Sales techniques that pressure the consumer to decide right away frequently result in an “I’ll think about it” or an order cancellation. A client is more likely to share their decision with others when they are confident in it, which is a form of social proof. […]

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Content Marketing Digital Strategy

Digital Marketing Glossary | 50+ Terms and Jargon Explained

Marketers are notorious for using jargon and other digital marketing terms. Here’s a comprehensive glossary to get you up to speed, one 3-letter acronym at a time.

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Marketing Tips Social Media Manager Social Media Marketing

8 Mistakes to Avoid When Hiring a Social Media Manager

Hiring a social media manager? Here are severe pitfalls and mistakes you should avoid when hiring a brand manager.