Consider these stats:
1. According to a study by BrightEdge, organic search is responsible for 53% of website traffic, making it the largest source of traffic for most websites.
2. HubSpot reports that businesses that blog generate 55% more website visitors and 97% more inbound links than those that don’t.
3. In a survey by Moz, 97% of consumers searched online for local businesses in 2021, and 54% of consumers said they visited a local business after finding it through a search engine.
