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Social Media Marketing

6 Free Social Media Marketing Tips for the Hospitality Industry

It all starts from the website. Visitors of a hotel’s website are mostly looking to do three things: make a booking, find your address, or call the hotel. Ensure that these details are prominently displayed on the Homepage and all your social media profiles.

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Industry News Social Media Marketing

Instagram’s ‘Like Ban’ Has Some Considerable Marketing Ramifications

Over the last few weeks, residents of Canada, Australia, New Zealand, and several other countries have been using a different kind of Instagram: one where the number of likes and views on their friend’s Instagram posts are hidden. This change — now being referred to as the ‘like ban’ is a move by the Facebook-owned […]

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Social Media Marketing

The 7 Cardinal Sins of Social Media Marketing

Beware of these mistakes while going about your social media marketing activities. Tread carefully, and remember that the internet never forgets.

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Social Media Marketing

Social Media Marketing – Is It Worth It?

Over the last few months we have spoken dozens of business managers about the advantages of social media marketing. Being users of social platforms, they are able to appreciate the impact that a well-thought-out campaign can bring, but a lot of them are hesitant to adopt such a structure in their organizations. After a while […]