A comprehensive digital marketing checklist for setting up your brand for online success in Kenya. From setting up your web presence to securing clients online, this guide covers it all.
Post Service: Conversion Rate Optimization
Buying something is a journey, not a solitary event. Sales techniques that pressure the consumer to decide right away frequently result in an “I’ll think about it” or an order cancellation. A client is more likely to share their decision with others when they are confident in it, which is a form of social proof. […]