9 Crucial Steps to Set Up Your Kenyan Business for eCommerce Success In 2026
Launching a Kenyan eCommerce business may seem daunting at first – which is why we created this guide to help you focus on the most important things to get your eCommerce shop up and running.
Zero-Dollar Marketing: How to Acquire Your First 1,000 Users on a Shoestring Budget
Bootstrapping a startup? Trying to launch a new product with limited resources? You’re not alone. The struggle to acquire those first critical users without a massive marketing budget is a challenge faced by countless entrepreneurs and marketers. But what if I...
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The Comprehensive Digital Marketing Checklist – Everything You Should Do Set Up Your Kenyan Brand for Online Success
A comprehensive digital marketing checklist for setting up your brand for online success in Kenya. From setting up your web presence to securing clients online, this guide covers it all.
10 Powerful SEO Tactics to Increase Your Website’s Click-through Rate
A website’s SERP Click-Through Rate (CTR) is good indicator of how relevant it is to users’ search queries. Google analyzes this feedback and factors it into your website’s SEO performance in Search Results
8 Mistakes to Avoid When Hiring a Social Media Manager
Hiring a social media manager? Here are severe pitfalls and mistakes you should avoid when hiring a brand manager.
11 Attributes of a Reputable Social Media Marketing Company in Nairobi, Kenya
Here’s a quick guide to picking the best social media and digital marketing company from the many options present in Nairobi, Kenya.
Social Media Marketing in Kenya | 8 Tips to Improve your Results
Social Media has become one of the more successful digital marketing platforms in recent years. Here are tips to improve your social media marketing in Kenya.
4 Lessons from Instagram’s Top Posts that Kenyan Businesses Can Adopt
Most businesses struggle with growing and monetizing their Instagram profiles. Use the tips herein to create relatable and high-performing content.
YouTube Video Marketing Secrets – The Top 3 Tips Every Kenyan Business Must Adopt
Stop leaving money on the table. We explain how to set your Kenyan business up for success by using YouTube video marketing.
5 Vanity Metrics You Should Pay Less Attention & What to Track Instead
In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.