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4 Lessons from Instagram’s Top Posts that Kenyan Businesses Can Adopt

Most businesses struggle with growing and monetizing their Instagram profiles. Use the tips herein to create relatable and high-performing content.

Most Instagram accounts can only dream of getting as many likes on a post as top influencers do. Film, music, and sports stars boast most of the top spots on Instagram’s ‘most liked of all time’ list including Lionel Messi, Ariana Grande, Jennifer Aniston, and Cristiano Ronaldo. There are a few lessons we can all learn from these posts with massive engagement, whether you’re a big business or an influencer who is just starting out. 

1. Share your big moments

Several of the top posts of all time are people sharing big moments from their real lives. From Ariana Grande’s wedding, day to Kylie Jenner welcomed her daughter, sharing real-life moments is a foolproof way to engage your followers. Big moments like weddings, babies, or engagements are proven to be popular posts, and this will likely prove true on your account as well. 

2. Share your exciting moments

Among the top posts are one of Billie Eilish sharing a new hair color and Messi’s post about signing with a new soccer team. Moments of personal victory or change may seem too personal to share – after all, will your audience be as excited as you about things that don’t affect them? If the top posts are any indication, they will love seeing these posts. 

3. Share your happy moments

There’s a fine line between bragging posts and sharing authentically happy moments. From Ellen’s infamous group selfie at the Oscars to the many wedding kiss photos in the top spots, sharing happy moments with followers is a great way to engage them and share your life. Happiness is contagious, and your posts that take a moment to celebrate both mundane and exceptional happiness can catch fire on your followers’ feeds. 

4. Share your sad moments

Several of the top posts have to do with deaths that impacted a lot of people. Messi also shared the news of his departure from the Barcelona team. It can seem like the difficult moments of our lives are better kept tucked away, but the reality is, most people can relate to these almost more than happy posts. When you share difficult news with your audience including the loss of a loved one, a lost job, the diagnosis of an illness, or personal difficulty, your audience engages with the reality of your life. It’s important to always keep a boundary between things you share and things you want to keep private, and it can be damaging to expose personal information for the sake of audience engagement. But when you find it useful to share difficult news with your audience, the outcome could be that they feel even closer to you.

If you need help monetizing your Instagram posts, we can help

With our service, we strive to ensure that your brand stands out from the crowd. More importantly, we tie your Instagram activity to real, measurable growth on your balance sheet. 

Request a call-back on our website and one of our account managers will call you to discuss your business needs.

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