A website’s SERP Click-Through Rate (CTR) is good indicator of how relevant it is to users’ search queries. Google analyzes this feedback and factors it into your website’s SEO performance in Search Results
Buying something is a journey, not a solitary event. Sales techniques that pressure the consumer to decide right away frequently result in an “I’ll think about it” or an order cancellation. A client is more likely to share their decision with others when they are confident in it, which is a form of social proof. […]
Marketers are notorious for using jargon and other digital marketing terms. Here’s a comprehensive glossary to get you up to speed, one 3-letter acronym at a time.
Hiring a social media manager? Here are severe pitfalls and mistakes you should avoid when hiring a brand manager.
Here’s a quick guide to picking the best social media and digital marketing company from the many options present in Nairobi, Kenya.
The best part of owning a WooCommerce store is that you can employ software (plugins) to handle some complex or tedious parts of the job. Here are the tools that you must have.
Social Media has become one of the more successful digital marketing platforms in recent years. Here are tips to improve your social media marketing in Kenya.
Do you own a Shopify online store and need a perfect plugin for your business? Below are 7 crucial Shopify plugins your website needs.
The importance of SEO and how businesses can adequately boost their traffic and create visibility online in Nairobi, Kenya.
Most businesses struggle with growing and monetizing their Instagram profiles. Use the tips herein to create relatable and high-performing content.