Launching a Kenyan eCommerce business may seem daunting at first – which is why we created this guide to help you focus on the most important things to get your eCommerce shop up and running.
Pricing for social media marketing services is a balancing act since the relationship needs to be mutually beneficial: the client receives value for their money, and the agency remains profitable thus staying in business.
Getting started with digital advertising? Here is everything you need to know to run high-converting Facebook ads in Kenya.
TikTok Business provides brands with multiple powerful ways of growing brand awareness, reaching new markets, and driving revenue growth.
A website’s SERP Click-Through Rate (CTR) is good indicator of how relevant it is to users’ search queries. Google analyzes this feedback and factors it into your website’s SEO performance in Search Results
Buying something is a journey, not a solitary event. Sales techniques that pressure the consumer to decide right away frequently result in an “I’ll think about it” or an order cancellation. A client is more likely to share their decision with others when they are confident in it, which is a form of social proof. […]
Marketers are notorious for using jargon and other digital marketing terms. Here’s a comprehensive glossary to get you up to speed, one 3-letter acronym at a time.
Hiring a social media manager? Here are severe pitfalls and mistakes you should avoid when hiring a brand manager.
Here’s a quick guide to picking the best social media and digital marketing company from the many options present in Nairobi, Kenya.
The best part of owning a WooCommerce store is that you can employ software (plugins) to handle some complex or tedious parts of the job. Here are the tools that you must have.