17 Ways to Increase e-Commerce Conversions by Leveraging Social Proof
Buying something is a journey, not a solitary event. Sales techniques that pressure the consumer to decide right away frequently result in an “I’ll think about it” or an order cancellation. A client is more likely to share their decision with others when they are...
5 Vanity Metrics You Should Pay Less Attention & What to Track Instead
In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.
10 Digital Marketing KPIs You Should Be Tracking for Better Performance
Photo source: TWS Digital Have you any idea what makes your company’s marketing efforts a success? Clues why your company is not performing? Why is your company doing well? Why is it not doing well? Well, if you are not monitoring your marketing efforts, there is no way you...