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Content Marketing Marketing Tips Social Media Marketing

4 Lessons from Instagram’s Top Posts that Kenyan Businesses Can Adopt

Most businesses struggle with growing and monetizing their Instagram profiles. Use the tips herein to create relatable and high-performing content.

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Digital Strategy Industry News Social Media Marketing

8 Tips to Help You Hire the Perfect Social Media and Digital Marketing Manager

The secret to hiring an incredible social media or digital marketing manager is to have a keen understanding of the problem that you aim to solve. This guide will show you what to look for during this process.

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Marketing Tips SEO Social Media Marketing

YouTube Video Marketing Secrets – The Top 3 Tips Every Kenyan Business Must Adopt

Stop leaving money on the table. We explain how to set your Kenyan business up for success by using YouTube video marketing.

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Conversion Rate Optimization Digital Strategy Marketing Tips

10 Digital Marketing KPIs You Should Be Tracking for Better Performance

Have you any idea what makes your company’s marketing efforts a success? Clues why your company is not performing?  Why is your company doing well? Why is it not doing well? Well, if you are not monitoring your marketing efforts, there is no way you will know if they are working or not, and that […]

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Industry News Life with COVID-19 Social Media Marketing Social Media Marketing

Surviving a Recession as a Social Media Marketing Agency/Consultant

Social media marketing agencies and consultants stand in a very unique position during this recession, and there is no reason why they shouldn’t survive this recession and even come out bigger.

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Email Marketing Social Media Marketing

How To Not Do Social Media Marketing

If you’ve been on LinkedIn long enough, you’ve received plenty of solicitous messages from new and potential connections. They usually look something like this: “Hello, we at XY Company offer the following services…”, “Hello, I recently graduated and am seeking a job at your company…”, and more recently, “Hello, promote me by subscribing to my […]

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Digital Advertising Facebook Ads

4 Costly Facebook Advertising Mistakes You Might be Making

Most Facebook advertising failures stem from a failure to understand how the system actually works.

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SMM Tools Social Media Marketing

9 Social Media Marketing Tools Every Marketer has to Know

Social media marketing can be a daunting task. Especially when you’re starting off. At face value it looks easy, but it’s not until you’re in the thick of it when you realize all the teeny tiny details that make a difference require an investment in the form of time and energy. It can overwhelm you, […]

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Social Media Marketing

6 Free Social Media Marketing Tips for the Hospitality Industry

It all starts from the website. Visitors of a hotel’s website are mostly looking to do three things: make a booking, find your address, or call the hotel. Ensure that these details are prominently displayed on the Homepage and all your social media profiles.

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Industry News Social Media Marketing

Instagram’s ‘Like Ban’ Has Some Considerable Marketing Ramifications

Over the last few weeks, residents of Canada, Australia, New Zealand, and several other countries have been using a different kind of Instagram: one where the number of likes and views on their friend’s Instagram posts are hidden. This change — now being referred to as the ‘like ban’ is a move by the Facebook-owned […]