The True Cost of Social Media & Digital Marketing in 2023
Pricing for social media marketing services is a balancing act since the relationship needs to be mutually beneficial: the client receives value for their money, and the agency remains profitable thus staying in business.
5 Vanity Metrics You Should Pay Less Attention & What to Track Instead
In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.
9 Powerful Strategies to Increase Your Web Presence
Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning, keep testing, and you’ll dominate your industry.
4 Costly Facebook Advertising Mistakes You Might be Making
Most Facebook advertising failures stem from a failure to understand how the system actually works.