4 Lessons from Instagram’s Top Posts that Kenyan Businesses Can Adopt
Most businesses struggle with growing and monetizing their Instagram profiles. Use the tips herein to create relatable and high-performing content.
8 Tips to Help You Hire the Perfect Social Media and Digital Marketing Manager
The secret to hiring an incredible social media or digital marketing manager is to have a keen understanding of the problem that you aim to solve. This guide will show you what to look for during this process.YouTube Video Marketing Secrets – The Top 3 Tips Every Kenyan Business Must Adopt
Stop leaving money on the table. We explain how to set your Kenyan business up for success by using YouTube video marketing.10 Digital Marketing KPIs You Should Be Tracking for Better Performance
Photo source: TWS Digital Have you any idea what makes your company’s marketing efforts a success? Clues why your company is not performing? Why is your company doing well? Why is it not doing well? Well, if you are not monitoring your marketing efforts, there is no way you will know if they are working or not, and that is where Key Performance Indicators, or KPIs, come into play! Using KPIs...Surviving a Recession as a Social Media Marketing Agency/Consultant
Social media marketing agencies and consultants stand in a very unique position during this recession, and there is no reason why they shouldn’t survive this recession and even come out bigger.How To Not Do Social Media Marketing
If you’ve been on LinkedIn long enough, you’ve received plenty of solicitous messages from new and potential connections. They usually look something like this: “Hello, we at XY Company offer the following services…”, “Hello, I recently graduated and am seeking a job at your company…”, and more recently, “Hello, promote me by subscribing to...4 Costly Facebook Advertising Mistakes You Might be Making
Most Facebook advertising failures stem from a failure to understand how the system actually works.9 Social Media Marketing Tools Every Marketer has to Know
Social media marketing can be a daunting task. Especially when you’re starting off. At face value it looks easy, but it’s not until you’re in the thick of it when you realize all the teeny tiny details that make a difference require an investment in the form of time and energy. It can overwhelm you, leave you feeling out of your depth because these tasks require different skill sets and...6 Free Social Media Marketing Tips for the Hospitality Industry
It all starts from the website. Visitors of a hotel’s website are mostly looking to do three things: make a booking, find your address, or call the hotel. Ensure that these details are prominently displayed on the Homepage and all your social media profiles.