Nellions™ Shop
Overview
Project Overview
Nellions is Kenya’s leading moving company, serving corporate and residential clients across East Africa. For over a decade, the business operated a casual business activity selling moving boxes and packing materials. Sales were handled through phone calls and enquiry forms on the main website.
While functional, the model was slow, labour-intensive, and difficult to scale. It limited revenue growth, introduced operational friction, and produced little usable data for decision-making.
Our mandate was simple:
Build something that converts. Then scale it.
The Challenge
The packing materials unit faced four core constraints:
Heavy dependence on manual handling
High risk of errors and lost enquiries
Limited accessibility for customers who wanted instant purchasing
Little visibility into customer behaviour, product performance, or growth opportunities
Nellions had strong demand. The system behind it was the bottleneck.
The Strategic Solution
We proposed and led a radical shift: transforming the SBU into a fully independent e-commerce business.
This meant building a standalone platform where customers could browse, order, pay, and arrange delivery with minimal friction — while giving Nellions full visibility into sales, inventory, and customer data.
The result was Nellions Shop:
https://shop.nellions.co.ke/
Our Role & Key Contributions
Kooni delivered the project end-to-end:
Defined the business case, project scope, success metrics, and growth objectives
Designed the UX/UI to create a simple, fast, and intuitive shopping experience
Built the platform from scratch, integrating:
Secure online payments via Mpesa, card & Paypal
Real-time inventory management
Order processing and delivery workflows
Implemented on-site SEO and product content strategy
Planned and executed the go-to-market rollout, including launch campaigns and social promotion
We weren’t simply building a website. We created a new revenue engine.
Business Impact
Within six months of launch, Nellions Shop delivered measurable commercial results:
6× growth in SBU revenue
Major reduction in friction across the buying process
Expanded customer base beyond relocation clients to include DIY movers and storage customers
Stronger brand positioning as a one-stop relocation partner — products and services in one ecosystem
The shop also introduced consistent, structured data — enabling smarter decisions on pricing, stock, promotions, and cross-selling.
Strategic Significance
Nellions Shop is now a scalable, data-rich sales channel that:
Diversifies Nellions’ revenue streams
Increases customer lifetime value
Improves operational efficiency
Builds a defensible competitive advantage in the East African relocation market
For Nellions, the project was not just about selling boxes.
It was about transforming a support unit into a growth asset.