According to social media research today in Nairobi, over 90% of small and medium-scale businesses increased their marketing time on social media sites.
Both start-up and “traditional” businesses are beginning to see the fundamental essentials of utilizing social media as part of their marketing machinery.
For businesses (read most SMEs) without the knowledge or time, employing or outsourcing to a reputable social media marketing company is a great way to smash your marketing goals reasonably.
Nevertheless, business owners must have it at the back of their minds that any social media marketing they hire will primarily be in charge of your company’s reputation and also manage your online marketing activities, the visibility of your company in search engines, and more.
But with so many social media marketing agencies out there, how do business owners find the best, most trusted, and most effective digital marketer for them?
Below are essential attributes to look out for when searching for an excellent social media marketing company in Nairobi, Kenya:
- A Good Communication Team
For any partnership to prevail, honest and open communication is paramount.
An excellent social media marketing company always views its clients as partners, always keeps communication lines open, and regularly updates all parties involved on exact details of work progress and results after that.
- Conversant with Analytics Tools
An excellent social media marketing company uses an extensive array of tools to conduct competitive analysis, keyword research, and study how to parse through google diagnostic data to discover areas that require marketing and visibility improvement.
Ultimately, the main draw of having a digital marketing expert on your side is that they help you understand the data and use it to make informed decisions.
- They Must Be Passionate
Skills can be learned and refined, but passion can never be taught.
Digital marketing agencies and marketers stand out when the management is passionate about delivering the best services to their clients, connecting with people online and the brands they represent.
Passion and expertise reflects in the end product: how content is created and the strength of their client’s online presence.
- They Must Be Great Professionals
The best digital marketing companies are staffed with top professionals in various fields such as SEO, web design, pay-per-click advertising, sales, copywriting, analytics, and more.
- They Should Be Adaptive
The social media space is an ever-changing world, so it is essential to partner with an agile social media company that is constantly evolving around new trends.
The company should be a master of new technology while having the ability to respond and anticipate changes when they happen.
- They Must Be Organized
Managing digital or social media content schedules for brands requires many organizational skills.
The best digital and social media companies ensure that all details and information are in place, starting from research, planning, broadcast strategizing, and execution, all in order for it to run like a perfectly oiled machine.
Communication with customers and fans is equally essential. This includes keeping a conversational record and following through with replies and escalating issues promptly.
In order to do all this, they must be conversant with the top social media content management tools and schedulers.
Being structured allows you to be adaptable when dealing with urgent ad hoc chores because let’s face it, dealing with issues is part of the job.
- Ability to Solve Issues
There will undoubtedly be issues, but if your social media marketing company is solution-focused, it will be equipped to deal with them.
A social media marketing company should quickly spot any issues or mistakes and efficiently implement adjustments and solutions.
- They Create Measurable Outcomes
Getting results for their clients should be the primary objective of every competent digital marketing agency.
When thinking about working with an agency, check for case studies and client success stories to see how they have helped them succeed. It would be wise if you inquired about ROI measurement.
- Trend savvy
Social media marketing professionals should be able to keep up with trends and incorporate them into their work.
Your ideal candidate should be able to monitor these trends and determine whether participation would be beneficial to your company.
Some of the best ways to stay informed are:
- Keep an eye on Google trends to see what’s trending.
- Maintain a calendar of regularly occurring events.
- Stay current on industry thought leaders’ blog content
- Monitoring trending topics on social media.
- Creativity and Innovativeness
Digital marketing firms are distinguished by their ability to execute innovative and unique ideas.
You want a trendsetter partner – rather than a reactionary – who thinks creatively about your website design, SEO, and social media campaigns.
Perhaps even an agency that has received recognition for its efforts.
- Execution Capability
While creativity helps a digital marketing firm stand out, the ability to execute those ideas is what ensures a client’s long-term success.
Knowing how long clients stay with an agency says a lot about their ability to deliver on promises.
So, are you searching for the best social media marketing company in Nairobi, Kenya?
Look no further; you’ve found one!
Kooni Connect is an industry professional passionate about digital and social media marketing. We are best at what we do and unaffectedly derive pleasure doing it.
Contact us for more details about our services; we will be glad to help your online business presence.