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AI in Marketing

AI-Powered Marketing: Navigating the Ethical and Creative Crossroads

The marketing and advertising landscape is rapidly evolving, with Artificial Intelligence (AI) taking center stage. From optimizing ad campaigns to personalizing customer experiences, AI offers significant opportunities for efficiency and ROI. However, this technological revolution also raises critical questions about ethics, transparency, and the effective integration of human creativity. Let’s explore how marketing professionals can […]

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Digital Advertising Social Media Advertising Social Media Marketing

Maximizing Your Marketing Efforts: A Comprehensive Guide to Social Advertising in Kenya

From setting goals, creating compelling content, and utilizing targeting options, this guide covers all the essentials for successful social advertising. Transform your marketing game and achieve success with social media advertising.