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AI in Marketing

AI-Powered Marketing: Navigating the Ethical and Creative Crossroads

The marketing and advertising landscape is rapidly evolving, with Artificial Intelligence (AI) taking center stage. From optimizing ad campaigns to personalizing customer experiences, AI offers significant opportunities for efficiency and ROI. However, this technological revolution also raises critical questions about ethics, transparency, and the effective integration of human creativity. Let’s explore how marketing professionals can […]

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Digital Advertising

Running Facebook Ads in 2023: 9 Crucial Tips for Kenyan Businesses

Getting started with digital advertising? Here is everything you need to know to run high-converting Facebook ads in Kenya.

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Digital Advertising Facebook Ads

4 Costly Facebook Advertising Mistakes You Might be Making

Most Facebook advertising failures stem from a failure to understand how the system actually works.