Kooni Connect | Digital Marketing Consultants Nairobi, Kenya
Have you any idea what makes your company’s marketing efforts a success? Clues why your company is not performing? Why is your company doing well? Why is it not doing well? Well, if you are not monitoring your marketing efforts, there is no way you will know if they are working or not, and that […]
Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning, keep testing, and you’ll dominate your industry.
As I was doing some research into the digital services tax introduced in Kenya, I stumbled upon a realization: a distressing lack of up-to-date content on the issue. See, I naturally started my search on YouTube, then Google, but the information was scanty and most of it outdated or irrelevant to Kenya. I did eventually […]
Social media marketing agencies and consultants stand in a very unique position during this recession, and there is no reason why they shouldn’t survive this recession and even come out bigger.
If you’ve been on LinkedIn long enough, you’ve received plenty of solicitous messages from new and potential connections. They usually look something like this: “Hello, we at XY Company offer the following services…”, “Hello, I recently graduated and am seeking a job at your company…”, and more recently, “Hello, promote me by subscribing to my […]
Most Facebook advertising failures stem from a failure to understand how the system actually works.
Social media marketing can be a daunting task. Especially when you’re starting off. At face value it looks easy, but it’s not until you’re in the thick of it when you realize all the teeny tiny details that make a difference require an investment in the form of time and energy. It can overwhelm you, […]
It all starts from the website. Visitors of a hotel’s website are mostly looking to do three things: make a booking, find your address, or call the hotel. Ensure that these details are prominently displayed on the Homepage and all your social media profiles.
Over the last few weeks, residents of Canada, Australia, New Zealand, and several other countries have been using a different kind of Instagram: one where the number of likes and views on their friend’s Instagram posts are hidden. This change — now being referred to as the ‘like ban’ is a move by the Facebook-owned […]
Beware of these mistakes while going about your social media marketing activities. Tread carefully, and remember that the internet never forgets.