Social Media has become one of the more successful digital marketing platforms in recent years. Here are tips to improve your social media marketing in Kenya.
Do you own a Shopify online store and need a perfect plugin for your business? Below are 7 crucial Shopify plugins your website needs.
The importance of SEO and how businesses can adequately boost their traffic and create visibility online in Nairobi, Kenya.
Most businesses struggle with growing and monetizing their Instagram profiles. Use the tips herein to create relatable and high-performing content.
The secret to hiring an incredible social media or digital marketing manager is to have a keen understanding of the problem that you aim to solve. This guide will show you what to look for during this process.
Stop leaving money on the table. We explain how to set your Kenyan business up for success by using YouTube video marketing.
In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or revenue are vanity metrics, and vanity metrics only exist to make you look/feel good.
Have you any idea what makes your company’s marketing efforts a success? Clues why your company is not performing? Why is your company doing well? Why is it not doing well? Well, if you are not monitoring your marketing efforts, there is no way you will know if they are working or not, and that […]
Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning, keep testing, and you’ll dominate your industry.
As I was doing some research into the digital services tax introduced in Kenya, I stumbled upon a realization: a distressing lack of up-to-date content on the issue. See, I naturally started my search on YouTube, then Google, but the information was scanty and most of it outdated or irrelevant to Kenya. I did eventually […]