8 Tips to Help You Hire the Perfect Social Media and Digital Marketing Manager
The secret to hiring an incredible social media or digital marketing manager is to have a keen understanding of the...
YouTube Video Marketing Secrets – The Top 3 Tips Every Kenyan Business Must Adopt
Stop leaving money on the table. We explain how to set your Kenyan business up for success by using YouTube video...
5 Vanity Metrics You Should Pay Less Attention & What to Track Instead
In broad terms, anything you measure that doesn’t directly relate to customer acquisition, customer retention, or...
10 Digital Marketing KPIs You Should Be Tracking for Better Performance
Photo source: TWS Digital Have you any idea what makes your company’s marketing efforts a success? Clues why your...
Design-Nation Publishes ’20 Makers, 20 Objects’
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest...
9 Powerful Strategies to Increase Your Web Presence
Optimizing your web presence is an ongoing process that requires dedication and patience. Keep learning, keep...
5 Actionable Content Marketing Insights for Professional Firms & Consultants to Grow Traffic and Increase Brand Awareness
As I was doing some research into the digital services tax introduced in Kenya, I stumbled upon a realization: a...
Surviving a Recession as a Social Media Marketing Agency/Consultant
Social media marketing agencies and consultants stand in a very unique position during this recession, and there is...
How To Not Do Social Media Marketing
If you've been on LinkedIn long enough, you've received plenty of solicitous messages from new and potential...
4 Costly Facebook Advertising Mistakes You Might be Making
Most Facebook advertising failures stem from a failure to understand how the system actually works.
9 Social Media Marketing Tools Every Marketer has to Know
Social media marketing can be a daunting task. Especially when you're starting off. At face value it looks easy,...
6 Free Social Media Marketing Tips for the Hospitality Industry
It all starts from the website. Visitors of a hotel’s website are mostly looking to do three things: make a booking,...
Instagram’s ‘Like Ban’ Has Some Considerable Marketing Ramifications
Over the last few weeks, residents of Canada, Australia, New Zealand, and several other countries have been using a...
The 7 Cardinal Sins of Social Media Marketing
Beware of these mistakes while going about your social media marketing activities. Tread carefully, and remember...