8 Digital Marketing Trends That Will Shape Kenyan Business in 2026
Discover the digital marketing trends you should exploit in Kenya in 2026. From AI to social and ecommerce, utilize this guide to position your business for online success.
5 Tips to Supercharge Your Social Media for Business in 2026
Social media initially started as a way to connect with friends. Over time, we have incorporated it in various facets of our lives, and that has brought about a world of new opportunities that weren’t as readily available before. While most people have a personal profile, few actually understand the tremendous effect social media can have on a business. The hardest part is seeing the crumbs...Running Facebook Ads in 2026: 9 Crucial Tips for Kenyan Businesses
Getting started with digital advertising? Here is everything you need to know to run high-converting Facebook ads in Kenya.Zero-Dollar Marketing: How to Acquire Your First 1,000 Users on a Shoestring Budget
Bootstrapping a startup? Trying to launch a new product with limited resources? You’re not alone. The struggle to acquire those first critical users without a massive marketing budget is a challenge faced by countless entrepreneurs and marketers. But what if I told you it’s entirely possible? The Power of Organic Growth Forget the days of needing a six-figure ad spend...AI-Powered Marketing: Navigating the Ethical and Creative Crossroads
The marketing and advertising landscape is rapidly evolving, with Artificial Intelligence (AI) taking center stage. From optimizing ad campaigns to personalizing customer experiences, AI offers significant opportunities for efficiency and ROI. However, this technological revolution also raises critical questions about ethics, transparency, and the effective integration of human creativity....How to Consistently Appear in Google’s AI Overview (Search Generative Experience): A Tactical Guide for Brands
As Google’s Search Generative Experience (SGE) — often referred to as the “AI Overview” — rolls out more broadly, brands are facing a new kind of SEO battlefield. Instead of vying for the top blue links, businesses now need to position themselves as trusted sources worthy of being summarized by Google’s AI. For a lot of SEO specialists, this feature has been a...How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this...Boost Your SEO with Video Marketing: Tips for Higher Rankings and Click-Through Rates
In a world where everyone’s competing for attention, getting your videos seen is like finding treasure. But don’t worry; we’ve got your map to success right here. Imagine your videos at the top of search results, attracting viewers like a magnet. This article will give eight tips and tricks for using video marketing to supercharge your SEO. Higher rankings? More...Share Your Images & Be Featured
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this...