Felix Karanja is a senior digital marketing strategist and lead consultant at Kooni Connect, with 8 years of hands-on experience helping B2B, B2C, and tech-driven brands grow through clear strategy, disciplined execution, and measurable results.

He has managed $2M+ in paid media spend, generating $9M+ in attributed revenue, and has led growth initiatives across SEO, content, email, performance marketing, and automation. Felix has worked with brands ranging from early-stage startups to established enterprises, including e-commerce, professional services, and technology platforms.

His work is grounded in data, not hype. Felix combines strong analytical training with practical marketing execution, allowing him to translate complex topics such as SEO, analytics, and blockchain into clear, actionable insights for decision-makers.

Felix is the author of SEO Demystified, a frequent trainer and speaker, and a recipient of the 2023 African Excellence Award – Most Visionary Social Media Marketing Agency. He is also a volunteer contributor with WordPress Kenya, supporting community education and adoption.

Based in Nairobi and working globally, Felix focuses on building sustainable growth systems that prioritize trust, clarity, and long-term value.