Esirom lives at the intersection of words and numbers — the rare professional who can craft a headline that converts and then explain why it converted using actual data. At Kooni, he bridges creative storytelling and analytical rigour, helping campaigns not only sound good, but perform with purpose.

In his day-to-day work, Antony develops conversion-focused copy across web, email, and campaign assets while simultaneously analyzing performance data to uncover patterns, opportunities, and optimization angles. He collaborates closely with strategy, media, and account teams to turn insights into sharper messaging, stronger funnels, and smarter marketing decisions. He’s known for asking the extra question: the one that turns “good enough” into “this is working”.

He enjoys problem-solving environments where logic and creativity are both required, especially when there’s a measurable outcome attached to the work.

Outside the office, Esirom enjoys activities that balance creativity and focus. The quintessential renaissance man, he is a recording artist with several albums and single releases under his belt and occasional live music performances at event venues.

His philosophy is straightforward: if the message is clear and the data is honest, growth becomes a lot easier to understand and a lot easier to repeat.