Responsibilities:
- Ongoing monitoring of brand social channels & relevant online conversations looking for highest impact opportunities to engage (including proactive identification of conversations & communities strategically and creatively relevant for the brand)
- Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM’s
- Analyze brand and cultural trends for consideration of creative team
- Bring insight on a subject-matter and specific subculture.
- Willing to go beyond basic tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations
- Use third party tools to manage brand’s pages
- Follow proper escalation systems, as needed, for fans with negative feedback.
- Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands
Requirements:
- High School or College degree with a passion for learning and research
- A keen interest in environmentalism and sustainability, beauty/skincare, esports, pro-sports, cars, beer or music
- Consider oneself a Social Media “know it all” and has experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
- Can combine creativity and analytics with the ability to convert into a story
- Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
- Any experience using the following social listening tools a plus but not mandatory
- Brandwatch/Crimson Hexagon
- TweetDeck
- Buffer or Hootsuite
- Any experience putting together presentations in written form using google slides
- Strong writing and verbal skills.
Apply now:
